Title
: Reduced Inequality & Ensure Women Independence by REVIVAL
Description
: Nokshi katha is a traditional handmade fabric technology crafted by village women in Bangladesh. But it is a very niche market. We mainly use it as a blanket. Our attempt is to make diversified use of Nokshi Katha and promote it to Japan market. Revival is the name of a sustainable fashion project that desires to establish women's independence and attempts to revive the cultural textile heritage of Nokshi Katha by upscaling and selling products, local traditional technology & local materials to Japan market. This fashion project will create a fusion between Bangladeshi culture and Japanese fashion. It adopts the Social Business Concept. The slogan of the brand is “SDGs Driven by Aesthetics” which align with UN SDGs Goals. Because of COVID 19, many garments workers may lose their job. But women can make Nokshi katha easily at their house. REVIVAL will collect Nokshi Katha from the village women and will make dress designed by Japanese fashion designers and Bangladeshi fashion designers. Fare trade and upscaling of Nokshi Katha will help to ensure better wages for the village women. As it is a social business, a portion of the profit will be reinvested to upgrade the living standard of village women's family. As we will work with the village women, we will use a user-friendly platform to connect village women. Facebook will be a good source for that. The number of Facebook users in Bangladesh is 33713000 (2019 Data). We will use the Facebook group to connect village women within REVIVAL's network. Women group will post their creative nokshi katha works to the facebook group and the REVIVAL team will contact those interested Nokshi community. Thus REVIVAL will be able to reach more Nokshi community easily to collect crafted Nokshi Katha. This Facebook group will also act as a branding or marketing tool for REVIVAL in Japan. REVIVAL wants to create 10,000 independent women by 2030 which will impact 30,000 people indirectly. Revival’s initiative will do good and make life better for millions of people through the creation of sustainable fashion.
